
Much has been written in the last decade about the black hole that many of our email in-boxes have become. Late last year, Ryan Holmes, Hootsuite’s CEO , wrote a piece in Fast Company declaring that email had become the biggest workplace time waster—a Pony Express of business communication that it’s time to put down in favour of more efficient collaborative communication tools.
Don’t blame the email messenger
Email still plays a key role in communication for all of my clients. From where I sit—communicating most of my working day with people in professional service firms and not for profit organizations—email’s problems do not stem from email itself, but from how we use and often abuse it as a business tool. After all, email demands the same rigour as any other form of written business communication, from annual reports to instant messages: get to it, be brief, be professional, and make the text easy to read.
Abe and Andrea’s guide to pleasing email readers
Abraham Lincoln (whose presidency, by the by, began the same year that the Pony Express ended) said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Planning is the key to beautiful email. While sharpening your axe, ask and answer three things. Read more